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AI in Content Marketing

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Ananya Avasthi
November 19, 2021
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Alan Turing changed our perception of the potential of machines when he pondered upon the question, “ Can machines think?” In the 1950s, John Mcarthy coined the term ‘Artificial Intelligence,’ and now we stand at the precipice of the evolution of AI. No matter what you might hear, AI is a very real force in marketing. AI is partially responsible for revolutionizing the way brands create and distribute content. AI has an array of specializations that can be applied in various sectors. AI has different tools that help it achieve solutions it is developed for, such as machine learning, computer vision, natural language processing, and natural language generation, to name a few. These technologies use similar principles to perform different types of cognitive tasks as well or better than humans. 

AI in content marketing, is it worth it?

Content marketers tend to have multiple tasks that they need to tackle daily. AI can be integrated not only to increase efficiency for content marketers but also can potentially do a better job than them. But it is soon for AI to take over jobs as it still requires human intervention. 

Listed below are reasons why AI should be augmented in content marketing:

Enhancing Experiences

AI brings a fresh perspective on content marketing. It loosens the limit on the possibilities of potential use.

Time Management

AI is created for conducting humans that are for humans more efficiently, either partly or completely, leaving more room for creative or demanding work that cannot be performed by artificial intelligence.

A doorway to the future

AI is part of technology that continuously evolves at a soaring speed which automatically widens the array of possibilities in what it can achieve.

Of, course AI itself is not perfect; listed below are some of the pull-backs you may need to deal with:

Uncreative AI

Unfortunately, the concept of general AI is just a pipe dream till now. This means that AI does not possess true intelligence and, therefore, can only rely on data that has been fed into the system. Understanding emotions are not part of their assets.

A sore thumb

Due to sci-fi movies and entertainment, there is a huge part of the population that severely distrusts AI. A good example of such kind of entertainment is the popular game ‘Detroit.’ Algorithms are worked on mistrust of AI showcases a bug influence of the media.

Bug abundance

AI systems are created to handle an en-number of tasks simultaneously. It is not possible at this point to factor in each situation. Therefore, it cannot handle unprecedented situations. A good example of this is in the case of chatbots. Chatbots are designed to handle limited situations depending on how extensive their data sets are. In case of a typo, the AI will be unable to assist the customer. It is a fact that people are getting more interested in chatbots, and a survey conducted in 2020 showcased that 33 percent of people would prefer to present queries to the chatbot. But ultimately, their limited dataset leaves them unprepared to deal with emotions.

Future Predictability

AI experts have deducted a huge new wave of potential for ai in different sectors. These are some of the changes the experts predict in the next five years:

Search Engines will be replaced, Virtual Assistants (VA). Virtual assistants are expected to take over. VA always comes up with more accurate, relevant, and real-time information. Google house and Alexa are capable of calling in making reservations for their users. VA is capable of understanding your preferences and therefore has a data set that is continuously evolving. As AI assists in content creation, efficiency increases immensely and is slowly becoming an essential part of every sector.

Conclusion

There have been discussions regarding the fear of AI taking over several jobs. But is it at a level where it can take over marketing? As of now, it is just a possibility as AI cannot commit true acts of creativity yet. But, AI is good for time-consuming tasks that do not require creativity. However, even while giving tasks to AI, it cannot function a hundred percent without human intervention. As AI evolves, it would be introduced to a high level of complexity in training. Therefore, people are needed, but they must be ready for the wave of change that is looming over them and get ready to take on different complex roles in their respective companies.



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